As a Direct-to-Consumer (D2C) retailer, it’s important to have an Order Management System (OMS). In this article, we’ll get to the bottom of why this is the case.
What is an OMS?
An Order Management System (OMS) helps retailers to manage their orders and inventory. It’s software that gives retailers a 360-degree view of their business, from order taking and processing to delivery and fulfillment.
By working with a provider of leading order management systems for D2C retailers, you can get a system that’s tailored to your business needs. In addition, you can get support and advice on how to make the most out of your OMS.
Why it’s important to have an OMS as a D2C retailer
There are several reasons why having an OMS is essential for D2C retailers:
1. Take control of your inventory
An OMS gives you real-time visibility of your inventory levels. This means that you can see what’s in stock, what needs to be reordered, and what’s selling fast. Such information is crucial for making sure that you have the right products in stock at all times.
2. Attract the 10 pm shoppers
Did you know that 10 pm is a popular time for shoppers to make or complete orders that they had started during the day? With an OMS in place, you basically offer your customers the freedom to shop as they wish.
This includes placing orders at any time of the day or night. And it’s not just about taking orders – it’s also about ensuring that you fulfill them in the most convenient way possible.
3. Get products to your customers fast
An OMS helps you to get products to your customers quickly and efficiently. By automating key processes, you can save time and resources that can be better used elsewhere in the business.
In addition, you can provide your customers with accurate ETAs for their orders. This way, they always know when to expect their products.
4. Offer a seamless omnichannel experience
An OMS gives you the ability to offer a seamless omnichannel experience to your customers. This means that they can interact with your brand through any channel – whether it’s online, in-store, or on their mobile devices.
In addition, you can use your OMS to track and manage customer orders, regardless of how or where they were placed.
5. Get to know your customers
An OMS can help you to get to know your customers better. By tracking their order history and preferences, you can provide them with a more personalized shopping experience. In addition, you can use your OMS to send targeted marketing messages and promotions.
6. Improve customer retention
An OMS can help you to improve customer retention by providing a better shopping experience. When customers are happy with their purchases, they’re more likely to come back for more. In addition, they’re also more likely to recommend your brand to others.
7. Save time and money
An OMS can help you to save time and money by automating key processes. For example, you can use your OMS to generate automated shipping labels. This way, you don’t have to waste time doing it manually.
In addition, you can mitigate the costs that come from human error.
As a D2C retailer, it’s important to have an Order Management System (OMS) in place. An OMS helps you take better control of your business and customers.
The result of this is a better overall experience for your customers and more profits for your business. So what are you waiting for? Get your OMS today!