In the United States, local and national media have a key role in broadcasting sport events. Major sporting events are often telecast live on national television, but telecasts are also broadcast on regionally syndicated cable channels. Examples of nationally available cable channels include ESPN and Fox Sports Network. In addition, regional sports network groups, such as Fox Sports Net, air telecasts of games involving teams of local interest.
Sports coverage in the United States
There is a significant asymmetry in the way women’s sports are covered in the United States media. Men’s sports receive almost ninety percent of television coverage, while women’s sports receive only nine percent of coverage. Women’s sports also receive relatively little coverage on the web, with only 8.7% of online newsletters featuring them. But there is an increasing emphasis on women’s sports, and some major news outlets have devoted significant resources to presenting their stories.
Despite the widespread 해외스포츠중계 presence of women in sports journalism, women are still underrepresented in senior positions. The Los Angeles Times, for example, had 24 sports writers last year, but only four were women. Its top sports editor, Iliana Romero, was the first Latina to hold the position. She is also the highest-ranking female sports editor in the newspaper’s history.
Despite the growing number of women in sports, stories about men dominated the front pages of major papers. Stories about men’s sports received about 80 percent of column inches, while stories about female athletes received only 9.9 percent of front page space.
Syndication networks have come of age in the U.S., particularly in the public broadcasting sector. They act much like news agencies, sharing resources and airing each other’s programs. For example, National Public Radio stations rebroadcast The Public Radio Exchange’s This American Life. Some of this broadcasting may contain NPR journalists.
Syndication is a popular means of distribution for children’s programs. It was first used for network reruns, and Desi Arnaz introduced the practice in I Love Lucy. However, very few original series were produced. Moreover, the FCC limited what television stations could show in the early fringe hours, in an effort to encourage more local programming.
Syndication is often done on a cash-for-air basis or on a barter basis, whereby the stations pay for rights to the show and have all the airtime. The stations then get a free episode of the show in return. The reason for this is that newer episodes are believed to draw higher ratings. However, studios are also trying to protect their airtime investment, and therefore often cut episodes to make way for more commercials.
In Australia, anti-siphoning laws regulate broadcasting of sporting events. The rules apply to pay-TV broadcasters and governments, but differ from EU legislation. The laws have paved the way for additional indicators to monitor sporting events. The law does not prevent individuals from accessing sports events via a pay-per-view model, but it does prevent them from downloading or copying videos from a broadcaster.
The aim of anti-siphoning laws is to stop pay-TV operators from acquiring all rights to major events, and then “siphoning them off” them behind pay-per-view paywalls. It also aims to ensure that free-to-air broadcasters have the ability to broadcast events live without a subscription. However, these laws do not guarantee free-to-air broadcasters exclusive rights to broadcast events, and free-to-air broadcasters are not obliged to buy broadcast rights for major events.
Sport in Australia has traditionally served as a promotional vehicle for national pride and collective identity, and many of the events that define Australian identity have taken place on the fields of battle. In this context, the idea that some people should not have the ability to view these events is absurd. It is un-Australian to deny Australians the simple pleasure of watching their beloved sport.
Radio sports coverage
Radio sports coverage is a powerful tool for teams and fans. Broadcasting sports on the radio is the most cost-effective way to leverage the brand equity of the team, and it is the best medium for reaching an engaged and passionate audience. Radios are the most widely used media for sports coverage, with more than 13,000 stations broadcasting nationwide. Satellite radio is the newest technology to provide sports coverage.
The NFL has a large presence on radio, with Westwood One Sports. The broadcasts include Sunday Night Football and Monday Night Football, along with playoff games and the Super Bowl. College football and basketball tournaments are also covered. However, not all games are broadcast by this station, so fans need to check the station’s schedule to see if the sports station is broadcasting in their area.
Radio sports coverage has spawned a number of notable personalities. Former U.S. President Ronald Reagan began his media career by announcing college football games on the University of Iowa’s WKY radio station. Walter Cronkite, later the anchor of the CBS-TV Nightly News, began his career as a college football announcer on WKY in Oklahoma City. In addition to such notable individuals, many of those involved in radio sports coverage have achieved success in their later careers in television.