Blockchain PR is the action of boosting a blockchain company’s brand awareness, interaction, and public perception through specific forms of digital public relations.
Great blockchain PR can generate buzz, point companies in the right direction to creating effective content, and will make sure a blockchain business appeals to its audience.
But what exactly does a blockchain PR agency do?
In this article, we’ll be breaking down the best blockchain PR services that a reputable firm should offer. If you’re looking to understand more about blockchain PR or about what an agency can offer you, this is the article for you!
Blockchain PR Services
Specific blockchain PR services will vary from agency to agency. Based on your goals and the future statistics you had in mind, the actual approach of an agency may vary.
However, that said, every blockchain public relations agency should offer these four following services:
- Brand Positioning and Creation
- Media Relations
- Content Strategy and Creation
- Influencer Outreach
Brand Positioning and Creation
Brands live or die by the image they project outwards. Think about iconic brands from around the world – all are instantly recognizable. Whether it be from a killer logo or the unmistakable use of brand colors, a brand’s image must be recognizable.
That’s where blockchain PR can come in. A great blockchain PR agency should be able to offer branding advice, consultation, and production. This includes theorizing about brand colors, creating a logo that stands out from the crowd, and positioning your brand for success.
A good way to see if an agency excels in this area is by checking out its own branding. Is their website cohesive, is their logo impressive, do they have any case studies with past brands? These are all things you should take into account.
After all, if a company can’t position and create a strong brand identity for themselves, how are they going to do it with your company?
While PR stands for Public Relations, a portion of this involves contacting various media outlets with news of upcoming announcements. In the world of blockchain, this could involve contacting a site like CoinDesk with a press release of an upcoming IDO project launch.
Be sure the blockchain PR agency you select has good ties with the media.
Content Strategy and Creation
The phrase “Content is King” is perhaps one of the most recycled phrases across digital marketing. This phrase rightfully suggests that brands succeed or fail due to the content they are putting out on their website.
A blockchain PR agency should be able to advise you on what blog content to produce, as well as helping you craft it. Content is important as it’s often a person’s first encounter with your brand.
Make sure it counts!
Social Media is an incredibly important outlet in the modern world. With over 4.48 billion people using various social media across the globe, it’s important to remain up to date with everything that’s going on.
A great blockchain PR agency will be able to engage with different channels in the crypto community. They should understand that the PR approach for a site like Reddit may differ to that of Steemit. By understanding social media and how to navigate it, you’ll be able to put your brand on the map.
Similarly, one of the main blockchain PR services an agency should offer is influencer outreach. By connecting your brand with important people in the crypto community, you’ll be able to boost your exposure by leveraging their following.
A blockchain PR agency can also use this as a way of setting up interviews and podcasts in the crypto community. Distinct formats like videos, podcasts, and interviews have been proved by GuerrillaBuzz as a vital form of connecting with the crypto community.
In an industry still impacted by the digital scams of years ago, it’s important to connect with the community you’re attempting to become a part of.
Make sure these four blockchain PR services are offered by the agencies you decide to work with. They are, at core, some of the most important aspects of digital PR.
By combining these four services with a host of other blockchain PR tips, you’ll be well on your way to a successful campaign.