Digital Marketing

Successful Event Promotion Tactics

Promoting an event is an easy peasy task if done in a planned manner. Coordination is a key towards knowing the process of promoting an event successfully. An increase in attendance of a happy audience is what makes an event great. Your event should be audience-centric and should hold enough creativity to attract your attendees to your event. Even if you have a tight budget, mentioned tricks can turn out to be beneficial for your event promotion journey. Integrating these marketing tactics will make your job a lot easier.

1. Social Media Platform

Needless to say, the year 2020 and 2021 has turned the perspectives of the whole world towards digitalisation. From biggest to smallest means of the world is shifting towards the online environment. The possibility of not only promoting the event, but social media also gives you a platform to publish an event too. Organizers create plans for how to promote an event successfully on social media.

2. Giveaways

You can organise a few giveaway events, this will not only promote your event but can also bring you a larger audience than expected. Because who doesn’t love free goodies, you can organise competitions based on your event. If it’s a product launch event you can distribute a few of your products before its launch. And it can help you bring reviews on it beforehand.

3. Creative Landing Pages

Short on time? Or need a hassle-free promotional idea? Then this is the most suited option for you. While designing these landing pages make sure it holds information that can convenience your target audience to attend your event. 90% out of 100% of the audience will first search about your event online. So it has to be perfect and should contain all vital details in it.

4. Collaborating with brands

This strategy can help you a lot to gain a larger audience but also requires a good amount of research and hard work. Approach only brands who have a similar audience as you. Because it will make your goal clearer of reaching your target audience. Branding through influencers is also trending these days, reaching out to influencers who have vast online influence.

5. Offers! Discounts!

Experts say words such as “offer”, “discount” create an impact on the mind of people. So why not use it to promote your event. You can keep some offers for early registration or early birds. These will boost up your registration process and you will see an immense increase in the number of your attendees.

6. Easy Registration Process

Quite a few times it’s been observed that people drop off their minds due to the time-consuming registration process. Try to keep it simple and easy along with multiple payment mode acceptance. It shouldn’t take more than 2 minutes to finish the process.

7. Hashtags

Not just a social media hashtag but a hashtag for your event too. Be it an online or offline event, make a hashtag a part of it. It’s easy for people to address your event through these hashtags. It will also make your SEO game strong enough to handle a good amount of audience. Search engine optimization is more important than you think while you search for how to promote an event successfully, as it can help you with your online ranking.

8. Prescript & Postscript

Your team should put effort while designing invitations for the event. As invites are the first glance of your event and you can’t afford to take a chance on this. So, better design a strong and effective invite for your attendees.

Post-event follow upholds equal importance as pre-event follow do. You have a chance to keep your attendees intact with your event through it.

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