Social media platforms have existed for a long time. The first social site was founded in 1997 and allowed its users to post board pieces and send messages. Since then, many things have changed, and it is becoming hard to imagine daily routines without Facebook, Snapchat, or Instagram. More social media platforms are also emerging each day. Some new additions like TikTok are becoming popular instantly, and soon, marketing campaigns will occur here.
Social media is becoming the backbone of marketing. It is becoming hard to manage marketing campaigns without involving any social media. But like anything else, there are advantages and limitations involved in social media marketing.
The establishment of social media channels offers great opportunities for more effective and collaborative marketing campaigns. Business owners can use the right platform to reach out to their target audience and address their marketing campaigns conveniently. Social media marketing has loads of data, some useful in helping you make the right decisions, while others are meaningless metrics.
How do you know and find the correct information? It is with the help of social media analysis. Your social media marketing campaign attainment depends on varied factors like understanding your target audience’s needs and sharing ideas online. Detailed analysis and proper data interpretations gathered from your social media sites are critical aspects.
To get the best out of your online marketing campaigns, you need a good analysis of the data you gather from your social media activities. There is no need to test campaigns before getting into the market. Social media analysis uses the available information of your earlier online campaigns, posts, and interaction with your audience.
With social analysis, you can get your information from two sources. One is by taking an in-depth look at your social media platforms and analyzing the results. The second way is by analyzing your competitors’ presence on social media. This gives you insights into what is applicable and not in your business niche.
How do you Perform Social Media Analysis?
There are tons of data to collect and analyze on social media. It is also impossible to collect these data without a social media monitoring tool. The monitoring tool is essential in the social analysis as it gathers available mentions in all social media platforms, including Facebook, Twitter, Twitch, and Instagram.
To perform a media analysis, start by coming up with a social listening plan. Use varied keywords to monitor your accounts on different social media platforms. You can use the following keywords to create your projects.
- Your company name: to monitor your company mentions
- Your brand hashtag: to know how your message spreads across social media
- Your campaign hashtag: to see the performance of an online marketing campaign within a specific time
- Your business-related terms: to find conversations about topics that interest you.
There is power in information. The more insights you gather, the better your social media presence and campaign will be. Include social media analysis as a key aspect of your marketing strategy as it offers the following benefits.
1. Measure Social Media ROI
Calculating ROI is one of the biggest challenges facing social media managers. It is hard determining what social media metrics and goals to focus on. You need different metrics to identify your social media sales instead of measuring your brand awareness.
2. Develop Your Social Media Strategy
Analyzing your social media activities results can help develop your social media approach. The media analysis outcome shows which social channel will be fruitful and deliver your ROI. After getting the right insights, you won’t need to put much effort into a media channel that won’t deliver your message.
NetBase Quid, a social analytic company, helps businesses with actionable, accurate, and faster solutions for accessing different resources to help them succeed. These resources include news articles, consumer and product reviews, patent applications, and social media posts to analyze, aggregate, and visualize consumer and market insights.