Review each of the following and connect them with the objectives of your business or organization: Visit the tutorials* and resource pages for the APIs and social plug-ins associated with Facebook, MySpace, Twitter, Foursquare, Layar, and similar platforms. Gain an appropriate understanding of the intended uses of each, and then look at the examples of how they have been used to create differentiated social technology solutions. *If you are not a programmer, read the summaries and cases associated with each.
The objective here is to obtain ideas on how these services and tools might be used. Visit the websites of Jive Software, Lithium Technologies, GetSatisfaction, Microsoft Sharepoint, Lotus Connections, SAS Institute, Socialcast, and Socialtext. Gain an appropriate understanding of the intended uses of each, and then look at the examples of how they have been used to create branded social applications. Visit slideshare and search for presentations on “Social Applications.”
You’ll find great resources for almost any type of business. http://www.slideshare.com Using Twitter, follow the conversations around global applications of social CRM. You’ll find the conversations organized for you under the “#globalscrm” hashtag. http://twitter.com/#globalscrm Apply what you’ve learned through the following exercises: 1.
Articulate your business objectives, and define your audience. 2. Given the discussion of social applications, develop an idea for a social application that serves your business objectives and fits with your audience behaviors. Write a complete brief around its deployment. Include within this your development efforts supporting a cross-functional internal team. 3.
Tie this plan to your existing marketing and business efforts, and to your accepted business metrics. Define your guiding KPIs, and if appropriate the basis for establishing ROI.