Contrary to common misconception, user interface design and user experience design are distinctively different and both are crucial for an application’s success. An interface that’s hard to use won’t be saved by beautiful design, and a phenomenal, brilliant user experience can be ruined by clunky, confusing visuals that make using the app unappealing.  A great result can be seen only when these two elements align. Top UI UX app development companies provide an excellent user interface/experience that flawlessly aligns with pre-existing user expectations. Nowadays, an exceeding number of mobile app development company are giving equal attention to the design aspect of the application by employing designers along with developers that add a human centric approach to app development.

Let’s get acquainted with the roles of these designers –


The function of user interface designers is mainly concerned with the visual display of content. To build interfaces with a nice appearance and feel, UI designers need to have graphic design, graphic elements, and marketing design abilities. UI designers often transform the workflow and schematic capture for specific screens/pages generated by UX designers into something cosmetically pleasant. Their typical task includes:

  • Designing research: Research offers customer data and rivals, as well as insights into current design trends. This is critical for generating ideas and designing interfaces that fulfill user expectations.
  • Visual design: UI designers are in charge of creating the product layout as well as the visual aspects of the user interface, such as colors, fonts, icons, buttons, and so on.
  • Marketing and graphic design: UI design is heavily influenced by the overall brand positioning of the product. Designers must find a balance between usability and continuously displaying the brand identity specified by the sales or creative teams. As a result, UI design is inextricably linked to graphic design.
  • System design: UI designers produce style guidelines, pattern libraries, and components that specify how each element should look to maintain product and brand consistency (color, font, etc.)
  • Design for responsiveness: In terms of both design and function, interfaces must adapt effortlessly to various devices, platforms, and screen sizes.
  • Animation and interactivity: To create the interactivity of the interface, UI designers might employ animations, transitions, or other interactive components.
  • Prototyping: In real-time, a UI prototype displays every UI element and design interaction. They are created by UI designers to gain a sense of how the product will operate and for user testing.


Designers of user experiences are responsible for understanding how customers interact. Understanding the target audience, interviewing customers, defining user flows, and testing the product are all part of this process. Here’s what they do:

    • Roadmap: Designers must construct a strategic plan at the start of the UX design process to ensure stakeholders are aligned and working toward similar goals.
    • User testing: While we commonly associate design with the visual, a UX designer’s work consists mostly of intellectual problem-solving based on research and data.
    • Information architecture (IA) is concerned with arranging and categorizing the material of a website, app, or product. The purpose is to assist users in locating information and achieving their objectives.
  • Developing the user flow.
  • Wireframing: A wireframe is similar to an interface’s skeleton—the bare minimum required to comprehend how a design will perform on a functional level. It may be created digitally or by hand on paper.
  • Testing and Analysis: UX designers collect data from users in order to test their assumptions and gather data on their ideas, then analyze the data and determine the next steps in conjunction with product managers and researchers.

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