How to Run a Successful Black Friday Campaign

Create a unique hook that is exclusive to your black Friday campaign. This hook should be something like a VIP early bird discount. Keep the campaign exclusive to Black Friday and promote it on Facebook. Also, consider a tiered offer or a tiered price scale for your campaign. Regardless of which approach you choose, be sure to align the campaign with your objectives and key outcomes.

Create a VIP early-bird discount hook

When it comes to the holiday shopping season, one of the best ways to maximize your return on investment is to create a VIP early-bird discount hook for your Black Friday campaign. This hook enables your customers to buy before others and increase their lifetime value. Companies like Cupcakes and Cashmere use this technique to promote a VIP discount on their products. They also offer product photography and compelling copy to make VIPs feel special.

A great way to encourage early-bird customers to sign up for your VIP scheme is through email marketing campaigns. You can use a hook like “exclusive Black Friday deals” or “early access to exclusive deals throughout the year” to encourage subscribers to sign up for your email list. This will help you build customer loyalty and increase sales.

Keep your campaign exclusive to Black Friday

It’s essential to tailor your campaign to your audience demographic. If you’re a food or fashion brand, for example, visual content is ideal. If you offer SEO services, you might want to focus on text. Regardless of your audience, using social media can help you tailor your campaign to reach them.

During the weeks leading up to Black Friday, you should send out short emails containing information about your product or business. This helps you nurture consumers, which will eventually lead to purchases. You can also send periodic emails with offers or discounts later. But be careful not to spam your audience by sending too many emails too quickly.

Another way to drive more traffic to your campaign is to offer a Black Friday campaign that extends to Cyber Monday as well. Just make sure that you extend the sale to the end of Cyber Monday after competitors have finished. This way, consumers will feel like they’re still getting a good deal even after the sale is over.

Promote your campaign on Facebook

If you’re running a Black Friday campaign for your business, it’s essential to take advantage of digital advertising. Facebook, for instance, is an effective platform for promoting your sales. Using Facebook’s cover photo as a promotion is also a great way to attract consumers. Email is also a reliable marketing method, but it’s best to use engaging content to encourage people to opt-in to your promotions. Google AdWords and Facebook Ads are your best bets for generating quality traffic.

Facebook allows you to target specific audiences and create ads that appeal to them. For example, you can target people based on their interests, their location, their age, or other demographic information. The more precise your targeting, the more likely you’ll succeed with your Black Friday ad campaign.

Create a tiered offer

You’ll want to create a tiered offer for your Black Friday campaign. First, offer a discount to new signups or customers only. For example, EngageBay gives a first-time user 40% off their first purchase. Then, create a special landing page for this holiday offer that is separate from your normal pricing. This will prevent confusion between regular pricing and the Black Friday offers. Second, make the offers available only for a certain amount of time. A limited-time deal can sway someone who’s on the fence.

Third, make your offers more relevant to the different segments of your audience. A data-driven CRM or email marketing system can help you segment your audience by geography, previous buying behavior, and website pages visited. Using this information, you can create a unique offer for each segment of your audience. This way, you can increase the overall average order value.

Offer a free gift

Offering a free gift to customers is a great way to increase sales. It encourages shoppers to purchase more, and it is also a great way to encourage social media followers. Most of your customers will expect free shipping and discounts on Black Friday, so offering something of value can be a big draw for customers. But make sure you have the logistics in place for this offer.


Freebies are a great way to show your customers that you appreciate their business. You can choose to give away a specific item or something more unusual. One popular option is to offer a mystery gift. A mystery gift can add extra excitement for shoppers and encourage them to buy more.

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