Business

How to come up with a company name

Company name – how to come up with it? This is a rather difficult task, but not impossible to do! Everyone who is thinking about opening a business, but also a blog or an online portal struggles with this little nightmare, which is to come up with a name and logo for their business. Your head is bursting from just thinking about the name, your eyes from browsing through thousands of pages for inspiration, and the name as there was, is not there. What to consider and how to make people remember our company and what are the ways to create a good name? We give you a hint!

Ways to come up with a company name

First of all, do not panic that the name has not yet appeared in your mind, because haste is a really bad advisor. What should you consider when creating a name for your company?

The industry in which you operate

This is the key to creating a good name. Is the construction industry associated in the same way as a clothing or gardening company? Of course not, so consider the characteristics of the industry in which you operate and think about the audience and the name that will be automatically associated with the industry.

Brainstorm, help from friends and interest groups

It’s a good idea to write down all the ideas on a piece of paper and add more whenever we manage to come up with a good idea. After a few days, we have a ready list of ideas, which we then present to friends or family. We choose a few names and read them, and then after a few days, we call and ask what name they remembered best.

Always, but always, take into account the opinion of other people, who are, after all, our future customers. Asking questions of strangers is a very objective way to find out what name best fits our business.

Search engines, dictionaries, and newspapers

It may sound very strange, but these three items should be mandatory when searching for a business name. Paging through books, newspapers, and articles on the Internet is a great source of inspiration. Two-part names, as well as an amalgamation of two words, are also a good idea. However, avoid combining your first and last names – this is already passed.

Names that are surprising and simple – wordiness

A company name is also supposed to describe what you do. Great examples of names are those created on the fly as if it didn‘t take much time to come up with them. This is a good approach that can work!

Take advantage of a name generator

This is great for people who have absolutely no ideas for creating a name for their company. Name generators like Turbologo let you type in a keyword and search for word combinations and free domains for a potential name. You need practically nothing, but you get several advantages:

  • the quick creation of a name;
  • the creativity of the name;
  • uniqueness;
  • a wide selection of names;
  • and much more.

Turbologo name generator is a great tool that allows you to create a memorable company name without much effort.

Ready-made names for companies

For some entrepreneurs, developing a good name for a company on their own may not be feasible. However, there are ways to deal with it. You can use the services of companies that sell ready-made names along with a matching domain, which will make your branding work much easier. You may find that there just happens to be a proposal that fits your requirements.

Help from specialists

If you prefer your brand name to be the result of creative work, but are unable to undertake it yourself, you can hire a company specializing in so-called naming, a form of copywriting that involves coming up with unique names for companies, services, products, and so on. The specialists will conduct an in-depth interview with you, gather information about your product, the ideas behind it, etc., and then come up with a proposal created especially for you.

Conclusion

Many entrepreneurs spend their sleep on the challenge of naming a brand. They want it to be a name that conveys the idea, is catchy, eye-catching, and memorable, and at the same time is not over-stylized and does not negatively affect the overall image. In such a situation it is crucial to find the right way to create a company name, fortunately, in this article, we have listed the most popular ones.

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