How Do Customers Prefer to Contact Customer Service?

Customer relationship management has become an essential business success tool in the customer 4.0 age. But today’s customers have endless expectations. And many businesses have increasingly adopted several contact center solution types to manage these expectations and other customer needs. Here are some ways customers prefer to contact customer service.

Call Center

Today, several omnichannel and other virtual contact center solutions like BrightPattern exist for businesses to efficiently manage multiple channels simultaneously, from video chat interactions to emails. Cloud contact centers feature multiple automated features, allowing clients to reach more customers in less time. These features allow agents to harness and leverage customer information for more efficient customer service efforts and results.

What’s more, virtual contact center solutions can provide enough room to secure customer data, and customers trust companies to be good stewards of their data. Data loss and cybersecurity issues have become an area of significant concern for customers and brands. Over a thousand data security breaches were reported in the USA in 2020. If your call center loses its information, it loses its image as a trustworthy data steward, and customers may begin to doubt the prospects of doing business with your brand any further.

There might not be a true-zero cybersecurity solution and every call center may be vulnerable to malicious attacks and hacker activities. But many modern call center solutions operate using the Software as a Service (SaaS) model. Therefore, the duty of protecting client data can be outsourced to technically efficient partners in the call center industry. That can be one of the many pros contact center agents can enjoy from virtual communication solutions. Generally, keeping your customers satisfied at all times can be a great way for them to be loyal to your business. However, businesses of all sizes may face many challenges in ensuring customers get the value due them through their contact center solutions.

Social Media

About 70 percent of the global population seven billion people are internet users and the world’s current online population creates more content they may ever need. This makes sending messages and queries via the internet through social media platforms a go-to for many modern customers.

However, managing multiple digital channels can be a hard task. Facebook users share over a billion posts on the platform, whilst Twitter sees more than 500 million tweets daily, and many YouTube surveys have also confirmed that it can take an individual about 70 years for them to enjoy a day’s worth of published content. This means your message to a client could be competing with others from friends, relatives, and other competing brands. This is why having a good customer relationship management (CRM) platform is vital, so you can manage all your social media channels in one place.


Today’s customers are a reflection of the digitally transformed world and the online space abounds with enough information and alternatives. It’s safe to say customers are spoilt for choice. However, some people prefer newsletters as the best way to hear from companies. Newsletters afford businesses the room to share more details with clients and receive thorough feedback for services.

Personalized Emails

Personalization can take many forms, including sending tailored emails to your clients. Ultimately, it involves using customer information to make your customer interactions more meaningful. With personalized insights, companies can create buyer personas to better understand the spending behaviors of paying customers and how customers frequently relate to a business. Personalization efforts can involve an e-commerce business using machine learning capabilities to help customers discover what they love and keep them coming back.

The benefits for customers and companies are endless. According to Statista, businesses continue to adopt personalization as a great way to gain a significant competitive advantage in their industries. About 90 percent of marketers also reveal that personalized customer relationship management efforts contribute to profitability.

All in all, customers have many preferences when contacting customer service and companies can receive multiple queries via the website and other communication mediums. Studying and understanding what customers expect from a brand can make client management more effective.

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