In the business world, we put a lot of emphasis on marketing, and rightfully so. No company can achieve success without an effective marketing approach. However, branding is just as critical as marketing. Many people think the two are the same, but while they do go hand in hand, they’re different. Your company’s brand is its identity, and marketing is how people come to know your brand. Marketing strategies and campaigns change frequently, but your brand is your company’s foundation to consumers.
With that in mind, don’t you think we should put as much care into it as we put into marketing? With the right digital asset management (DAM) system, you can expand and protect your brand. In this brief article, we’ll tell you how digital asset management solutions can help your marketing team take its efforts to new heights.
Brand Consistency
Digital marketing is the most popular and effective way for small businesses to promote their brands, products, and services. Companies market online via social media posts, pay-per-click ads, and other types of digital content. However, when you’re marketing on different online platforms, it can be hard to ensure the consistency of your digital content across various mediums.
One of the great things about DAM systems is they enable marketing teams to create templates for their digital content, ensuring all your digital content is consistent with your brand. DAM system settings allow you to ensure your logo appears on all digital content and brand colors are the same on all content and platforms. You want people to know your brand when they see your content, and good DAM software is how you can accomplish that.
Team Collaboration
The keyword in “marketing team” is “team.” It requires a team of digital media-savvy people to promote a brand effectively, but sometimes things get lost in translation when you have large teams collaborating on marketing campaigns. With a DAM system, your team members can work on different parts of the same campaign without interfering with each other’s work or breaking away from the brand. Furthermore, remote working teams can collaborate as if they were in the same space.
Indeed, a DAM system is a must-have solution for marketing teams that work from home. You can let your team members dive into the creative process and be confident that their digital content will meet the brand guidelines.
Workflow Automation
Another benefit of DAM systems is workflow automation. Why continuously put time and resources into repeatable tasks when you can create settings and let DAM software automate your workflows? Once you’ve set your templates and brand guidelines, your digital asset management platform can automate parts of the creative process.
Furthermore, with content planning, your creative team can store new assets and set the platform and time for their dissemination. With content planning, you can be sure that you always post the right content at the right time.
Searchability
Another great thing about digital asset management systems is that they make it easier to find campaign assets. Indeed, the software comes with a search function that allows creative teams to quickly find creatives such as rich media, templates, product information, and more.
Your company’s branding is something you have to get right every time because it’s how people will remember your company. When creative branding meets engaging marketing, you can take your enterprise to the next level. Creating and maintaining your brand’s identity is the first step in that process, and that’s when a digital asset management system can help you the most.
With the right DAM system, you can promote brand consistency, collaboration, workflow automation, and searchability of your digital assets. As you can see, digital asset management software is a necessity for businesses that want total control of their branding and marketing.
