Choosing the right Google Ads agency is a difficult process. There are many factors to take into account before deciding which agency is best for you and your company. You need to make sure they have the knowledge, experience, and expertise necessary to get the job done.
It can be overwhelming if you’re trying to do this on your own! In this article, we outline a 6-step process that will help you find a Google Ads agency that’s perfect for you.
Define your current business situation
Make a list of what you need from an agency to help with Google Ads campaigns. What do you want them to accomplish? Outline the goals and objectives that are important for success. This will be helpful in evaluating different agencies, as well as figuring out which areas they excel at vs. where they might fall short on their services.
Write down any pain points or concerns about your existing Google Ads campaign setup – things like wasted spend, lack of reporting/measurability, etc., so that when it comes time to meet with potential firms, these topics can come up right away without wasting anyone’s time! It may feel uncomfortable sharing negative opinions about how your current agency is working out, but it’s important to be open and honest so you can get what you need from a new firm.
Define Your Ideal Firm Profile
Once your business situation has been defined, the next step is figuring out which type of Google Ads agency would best fit with your company culture and goals for an advertising campaign. This step helps narrow down options by determining who will work well with your existing team.
– Do they have experience in similar industries? (For example: if you’re in retail or e-commerce sure, make the agency knows how the industry functions.)
– What kind of communication style do they use – phone calls vs email? Are they available on evenings/weekends when you might need them?
– Do they have a certain style or work with specific types of clients? (For example: if you’re looking for a firm that has experience working within the entertainment industry, make sure to choose someone who knows how TV and film advertising works.)
Once your ideal agency profile is outlined, it’s time to start finding agencies!
There are many ways to find Google Ads agencies in your local area – from asking friends/family members for recommendations all the way up through visiting websites like LinkedIn.com where companies post their business profiles. Be sure not to cover as many bases as possible by reaching out on social media channels too. Use hashtags related to industries relevant to yours when posting about needing an agency so people can find you!
Once a few agencies have been contacted, it’s time to move on to the final step in this process.
In order for them to get a better idea of who they’ll be working with and what your company is all about, send over some information that outlines these details – like any relevant research/reports or press coverage related to your industry. This will help give potential Google Ads agency partners more insight into your business without having to ask too many questions right away.
Now comes the fun part: meeting with Google Ads agency candidates! Once you’ve found two-three possible options, schedule meetings where everyone can talk face-to-face and decide if there’s chemistry between both teams. While talking through things such as pricing and expectations, be sure to ask how each agency plans on working with you – do they have a strong team structure? Who will my project manager/account rep be and what is their experience like? How long has the firm been around for vs. new hires on staff? These questions go beyond just price and services offered so it’s important to get answers before making any decisions about which Google Ads agency might work best for your business.
Once everyone feels comfortable moving forward, it’s time to sit down together and hammer out an agreement that outlines everything from budgets and timelines right up through what happens if either party wants to cancel the contract. It can feel overwhelming at first but as long as there are clear-cut guidelines in place details such as who does what and when, most Google Ads agencies will be very straightforward about everything they can offer you.
This process may seem a bit overwhelming at first but with the right information to help narrow down your options, it’s actually quite simple! By following these steps, you’ll find a Google Ads agency partner that fits seamlessly within your business so everyone wins in the end. With all of this out-of-the-way now it’s time to sit back and relax as things finally start moving forward again – at least from an advertising standpoint for now anyways!
