The misinformation on utilizing SEO tactics like link building makes it hard to boost your website’s visibility. That’s why you feel like you’re wasting money on SEO. You’re even considering giving up and trying other marketing techniques.
However, before you do, learn more about SEO myths. You want to debunk them and learn the right SEO tools to employ. These are tools that’ll increase web visibility and traffic.
Keep reading as this blog debunks the most common link-building myths that exist today.
Backlink is the Top Search Engine’s Ranking Factor
Many entrepreneurs still believe that to grow web traffic, they must heavily invest in link-building. The assumption is that search engines use backlinks as the top ranking factor. So, these entrepreneurs are disappointed when their website ranking doesn’t change.
Understand that although local link building is important, it’s not the only thing search engines check when ranking websites. So you need to combine this tactic with other smart SEO strategies. To learn more about these other strategies, seek the help of a professional SEO company.
External Links Will Lower Your Website’s Ranking
Many websites hold a false belief that linking to other sites hurts their ranking. That’s why these websites are reluctant to add external links to their content. However, this is inaccurate as external linking is key to boosting your website visibility.
When you link to other websites, there is a high chance that this site will link back to you. So, you’ll start drawing traffic from these other websites, thereby boosting leads. That’s why you should start adding external links to your content to enjoy these benefits.
Only Add External Links for High PR Websites Work
You’ve most likely heard that to build web traffic; you need to add external links for only hiring PR websites. That’s why you spend days searching for these websites. However, this isn’t 100% accurate as you can get traffic even from low PR sites.
So, learn to balance when searching for external links to add to your content. The key thing is to consider trustworthy websites that offer credible content.
Relevancy Doesn’t Matter When Adding External Links
When adding external links, many businesses tend to ignore relevancy. They assume that what matters is to have great external links, which is enough to boost their site’s ranking. However, this is wrong as your external links should direct people to be relevant and informative content.
So, always double-check the relevancy of the external links you’re adding to your content. Also, learn the ideal places to input these external links.
Boost Your Website’s Visibility through Link Building
Debunking the above link building myths is key to improving your website’s visibility. You want to learn the wrong SEO tactics to avoid and the right ones to adopt. Also, you’re seeking insights on how you can utilize external links to boost your brand’s online awareness.
For more digital marketing tips, please see our other articles.