Are you looking for the best eCommerce tips for your Magento store?
Well, you’ve come to the right place because in this post, I’ll be revealing the top 3 tips to drive more traffic and sales to your store.
So, let’s get straight into it!
Have your keyword in the titles
By placing your keyword in the titles, you’re letting Google know that your page is all about a particular keyword, therefore Google will rank you higher in their search results.
For example, your keyword is “Homemade red cardigan”, you’ll want to place that as the title of the product/H1 and as the meta title.
What is the meta title?
The meta title is simply the title shown on the search results page, also known as the Google title. And having your keyword in the meta title will have a positive impact on your organic search rankings.
What is a H1?
A H1 is classed as a type of title in the HTML programming language. You don’t need to know how to code in order to create a H1 class. Just put your keyword in the product title and that should be the H1.
To check if it’s a H1, go on the page, highlight the text, right click on your mouse, click on “Inspect” and there will be some code that appears, the highlighted part should mention “H1”.
Do your keyword research
So we mentioned how you need to put your keyword in titles but how do you actually find those keywords? You need to do keyword research.
Keyword research is finding search terms related to your business in a data driven way. There are many ways of doing keyword research and one simple way is using a keyword research tool.
You can use a paid tool like SEMrush to do keyword research. You can put a general topic into SEMrush and it will produce a lot of recommendations for you.
Another tool you can use is Answer the Public. This is a questions and answers tool. Place it in a topic and it will tell you what questions people are asking regarding your topic. This is great for bloggers.
Keep image file sizes small
Image file sizes slips completely under the radar for many websites. Image file sizes are usually the reason for a slow loading website. They carry a lot of weight, forcing pages to drastically slow down.
This is why before uploading an image it should be compressed. You can do this by using a tool like compressjpeg.com. Upload your image and you can choose how much the image is compressed and the tool will show you the before and after image so you can control how the image will look.
Since most people are on mobile devices, there’s no need to upload images higher than 1080p.