Having a business can be empowering, rewarding, and sometimes stressful, given the pandemic, let’s say, mostly stressful. There are plenty of branches your business needs to have to operate effectively. A physical location, connections within its community, a marketing plan, and a website. A lot of these branches are connected but today, we are going to give you 8 important reasons for creating a website to help benefit your business.
Making a great digital ‘first impression’
In reality, the time of walking past a new shopfront, or a new business and enquiring within, are further than we realise. Nowadays, most people will search a business online before they go to it. Most people will look up the social media of a restaurant before dining. Most people will check reviews of your service, before paying for it. So to prepare for this digital audit, we need to get you a website that looks good, works well, and communicates effectively. If you do this, it will drastically increase your chances of generating more sales. Making people feel like you are credible, and reliable, comes down to how good your website is.
A new way to be seen.
Going down the street and seeing a new business being developed, or a new restaurant built that makes you want to try it, isn’t as commonplace in big cities, or in times of a pandemic. Having a strong website invites users to view what you offer, who you are, and why they should choose you over a competitor. Your website is a fantastic tool for gaining and retaining business. It can be converted to assist with sales, it can be used as an informational tool. Setting up a Google Business Listing is a very efficient way of getting your most important information shown very quickly, like your number, street address, your social media links, email, and your opening hours.
Increasing your leads.
One of the most beneficial things a website can do for your business, is assist in generating interest and more advantageously, an increase in clientele. Once your website is readily available online, and viewable to the public, it becomes a great marketing tool that can set you apart from competitors. They can be a great information source and can provide the opportunity of a great customer experience if everyone is still locked down and you can’t provide that in person. You can still use your website to sell your stock, to advertise it, to advertise your essential service, or to bolster confidence that you will be there to support your community throughout the tough period and that you’ll be there when things open again.
Creating a network
If you have a great informational website, perhaps you start blogging, you increase the chance of your business’ website attaining links. These links are of people linking your website to their social media profiles, or even to other blogs that write about your industry. These links are a great way of getting additional exposure and are a fantastic way of boosting your ranking on Google, shooting you to that desirable page number 1, which is where an even greater amount of exposure can occur.
Websites can be flexible.
Over time, businesses can change. Industries can change, and the way in which you do business can start to shift away from conventional methods. Luckily websites have the flexibility to upgrade your website in terms of plugins, functionality, add-ons or features. These upgrades can help your static website to become an online store, a blog, or a new marketing tool. Keeping this in mind, it can be a lot less daunting knowing that your website can always keep your business in a great position to be future-proofed.
A digital business card
Say your business has reached a point where you would like to expand out to potential investors. A great website design is the perfect way to introduce you, your team, and the achievements of your business. It is a CV in a sense that helps you drum up new business, new investors and new ways of doing business. The growth of a business can be seen in how the website itself evolves over time. Is there an app-functionality? has the websites’ user experience been updated to today’s standards? If the website changes as time changes, your business card will remain relevant, eye-catching, and a great assist in landing your goals.
Organic Traffic to your website
Once your website is live and your business is running well, optimising your website for major search engines is going to be the next step in the process. By making these optimisations your business can climb that Google ranking ladder and see a plethora of opportunity emerge. Your website for your local indoor furniture business can start showing at the top of google, alongside major retailers. This ability to show up when someone types ‘quality couches’ into Google and your business pops up with some recommendations that invite them to the website to view your whole collection. Organic traffic is a cost-effective and powerful way to increase your sales, exposure, and credibility.
Digital Marketing integration made simple.
Today, all websites can be used as a powerful marketing tool. These tools are great to link to your wider campaigns through search engines, and social media. Using these cloud based solutions offers your business massive potential increase in the realm of business leads, and online sales. For a long time most business owners have not taken full advantage of their website’s capabilities. This can be a golden opportunity to be an easy to find business in your local area, your city, and your state if targeted correctly. Marketing campaigns work really well for businesses depending on the method. Finding out which digital marketing tools work best for you is entirely up to you, your business, and your industry.
Websites aren’t just great companions to your business, but are sometimes the saving grace of one. Having an effective and optimised website for your business will do nothing but benefit your business through all the ways in which it can generate awareness, leads, and income. s