Growing your Instagram account from scratch can be difficult, especially if you don’t have a loyal follower base just yet. That said, there are specific strategies and clever tricks you can use to grow your reach as an online influencer if you use everything Instagram’s platform has to offer.
Not sure where to start? Read on for eight detailed Instagram tips to grow your reach and your follower count in no time.
Keep Your Content Consistent
For starters, try to post at the exact same time every day or week. Most social media algorithms, including the ones used for Instagram, reward posters who post new content at the same time each day. Consistency is just as important as quality.
Therefore, if you want your content to become more visible – and your target audience members to find you more easily as a result – you should try to post consistently instead of sporadically. Use easy-to-adjust Instagram templates from PosterMyWall or similar tools to create content quickly and keep it coming.
But Post at the Right Time, Too
However, you can’t just post at the same time every day and expect stellar results. Instead, do some research and figure out the ideal time to post for your target audience.
Fortunately, this is easier than you may think. Simply access Instagram Insights to determine when your target audience members are online. Tap, “See All” on the Insights page and scroll to the bottom to determine when your audience is most active on Instagram.
From there, it’s a simple strategy of posting your content at the same time each day within the listed windows. For example, if your target audience members usually use Instagram in the afternoon on weekends, be sure to post at least some content in that timeframe every week!
Optimize Your Insta
You should also attempt to optimize your Instagram account. By optimizing your account, you’ll make it more aesthetically attractive and easy to navigate through: two major advantages that make it easier and more likely for your target audience members to follow you.
To optimize your Instagram account:
- Make sure your profile includes a bio detailing who you are and what you do in a catchy, engaging, and friendly way
- Ensure that you use the same profile username and image as your other social media accounts
- Put captions on excellent images to drive user engagement!
- Link to your homepage if you have another site or link to your other social media accounts
Connect Your Instagram Account
Speaking of that last tip, you should connect your Instagram account to your other social media profiles, such as those on Facebook, Twitter, and elsewhere. Not only does this drive traffic between your social media pages, but it also helps to unify your contact information and make it much easier for potential brand partners or sponsors to reach out to you.
Imagine a target audience member coming across your Facebook account. If there’s an obvious link to your Instagram account, you might get a new follower just by making the journey that much easier!
Cross-Promote on Different Platforms
When you post excellent content on Instagram, you might benefit by posting that same content on your other platforms, like Facebook and Twitter. Cross promotion is an important strategy that current Instagram influencers and celebrities alike do all the time – take a page out of their marketing books and do the same thing to see a bump in your follower count.
Engage with Trends & Hashtags
Trending topics and hashtags are important elements of the Instagram social ecosystem. You can and should keep track of which topics and ideas are trending via hashtags, then post social media marketing content that fits with those hashtags to draw people from the general audience to your brand.
Take Advantage of Instagram Reels
Instagram Reels is one of the best aspects of the platform; according to some research, most users spend 20% of their time watching Reels content. Therefore, if you want to grow your reach as an online influencer, try to create Reels content – such as engaging videos or behind-the-scenes footage of your brand – to bring more followers to your profile.
Curate Story Highlights
Last but not least, organize your Instagram Stories into Highlights. This is advantageous since most Stories have a 24-hour lifespan by default. With Highlights, you can keep that content on Instagram for longer, allowing your target audience members to see that carefully curated video content and become major fans.
There you have it – eight easy ways to grow your reach as an online influencer on Instagram. Even better, all of these tips are things you want to do to optimize your social media presence anyway! Implement these strategies for your account and you’ll see followers flock to your Insta ASAP!