4 Tips to Create YouTube Videos that will Rank

YouTube is the world’s second most popular search engine. That’s why it’s essential for businesses to create videos that will not only engage viewers but also show up in search results. 

YouTube also has lots of competition so how do you make sure your YouTube videos stand out and rank high? Well, the answer lies in understanding YouTube’s algorithm and creating content that goes beyond just talking on a camera. From optimizing descriptions, SEO keywords and customizable thumbnails to deciding whether to use annotations or cards, YouTube provides ample opportunities for video creators to craft creative and engaging videos that can reach the top of YouTube’s rankings. If you want your business’s YouTube videos to rank, here are four tips that can help you get started. 

Four tips to create ranking YouTub videos

Tip 1: Research Popular Keywords 

Before you even begin creating your video, research popular keywords that viewers would use if they were searching for content like yours. This is a crucial SEO-related marketing tips because using effective keywords can be the difference between ranking on the first page of YouTube or not showing up at all. Once you have your list of keywords, make sure to incorporate them into titles and descriptions of your videos as well as tags.  

Tip 2: Optimize Your Video File Name 

When saving your video file, use a keyword-rich name instead of something generic like “video1.mp4”. Doing this ensures that both Google and YouTube will know what your video is about and will be more likely to include it in their search results. Make sure that the file name accurately reflects what the video is about and always include relevant keywords in the name itself. 

Tip 3: Create an Engaging Thumbnail Image 

Like the appeal with the right YouTube room, the thumbnail image for each video plays a major role in whether or not viewers click on it when they come across it on their search results page or in related videos suggested by YouTube. The thumbnail should entice viewers with a visual representation of what they can expect from your video while still accurately reflecting its content. A rule of thumb is to ensure that the thumbnail image looks professional and clean while still being eye-catching enough to stand out among other videos vying for attention on users’ feeds.   

Tip 4: Promote Your Video Across Platforms 

Don’t just post your video on YouTube; promote it across other social media platforms such as Facebook, Twitter, Instagram, etc., so that users who may not normally visit YouTube are still able to watch it and potentially share it with others. Also, send it automatically through your business’s AI chatbot to users. You can also embed links to your video on other websites such as blogs or articles where appropriate so that visitors can easily find them without having to leave the site they are already browsing through.  


These are just a few strategies you can use when creating a new YouTube video for your business. If done correctly, these tips can help ensure that users are able to find your videos easily and quickly when they conduct searches online—which means more views and more engagement with potential customers! Keeping these tips in mind, you’ll be able to create brand-building content quickly and efficiently without compromising quality or SEO effectiveness!

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